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MTA’s Latest Marketing Campaign Addresses Sick Customers

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It’s Monday morning and you’re rolling downtown on your regular (6) Lexington Avenue Local. The train pulls into 86 St and the doors slide open. They fail to close after a few minutes and then the conductor’s voice comes over the train’s public address system: “We are being delayed due to a sick customer onboard.” That announcement is part of a process focused on getting immediate medical assistance to the sick customer, who depending on the illness may or may not be ambulatory.

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